![]() The TAM was to break the established form factor of the personal computer. Originally intended as a mainstream product, the marketing group turned it into a pricey special edition. It was given a release date of March 20, 1997, with a retail price of US$7,499. The TAM was announced almost 20 years to the day after Jobs and Wozniak incorporated the company, in January 1997 at MacWorld Expo, San Francisco. To cut down on development time, many off-the-shelf components were used on the new computer’s internals. Luckily the design team had already been working on several “dream” concepts, and soon settled on the most feasible of those – the (almost) “All-in-One” LCD-based design. The normal time-span to develop a new Macintosh computer was 18+ months, however they were already late to the party. As this milestone arrived and came to the attention of Apple’s then current executives, the decision was made to release a limited edition Macintosh computer to celebrate – and so the “Spartacus” (or “Pomona”, or “Smoke & Mirrors”) project was born. It was designed by a young Jony Ive, who would go on to become Apple’s resident creative genius.Īpmarked 20 years since the day that Steve Jobs, Steve Wozniak, and Ronald Wayne came together to form Apple Computer. The TAM was an all-in-one PC, kind of a spiritual ancestor of the iMac, back when the whole idea of a monitor that contains the computer was totally crazy. After its launch event, The New York Times called the ambitious effort a “Ferrari-on-a-desktop.” ![]() It compared to a car in another way: it was expensive, costing $7,499 upon its release. Released on March 20, 1997, the TAM was essentially the computing version of a concept car, an innovation showcase. It had been twenty years since Apple had officially incorporated, and it marked the occasion with the Twentieth Anniversary Macintosh, or TAM. The machine was a technological showcase of the day, boasting a number of features beyond simple computing, and with a price tag aimed at the “executive” market. Nevertheless Apple was celebrating it’s anniversary. But 20 years ago it looked like the company was about to completely implode. Apple is now (2017) the most valuable company in the world.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |